Smartphone market suffers "worst decline ever" in first quarter

Smartphone sales fell by a fifth (20.2%) in the first quarter of 2020, according to Gartner, marking the "worst decline ever" for the global smartphone market.

The plummet in sales can be attributed to the coronavirus pandemic and its subsequent economic crisis, which had halted spending on non-essential technology, such as additional smartphones.

Advertisement - Article continues below

According to Anshul Gupta, senior research analyst at Gartner, the "pandemic caused the global smartphone market to experience its worst decline ever".

"Most of the leading Chinese manufacturers and Apple were severely impacted by the temporary closures of their factories in China and reduced consumer spending due to the global shelter-in-place," he said.

Out of the five global top-selling smartphone vendors, four recorded a decline in the first quarter of 2020. One company which escaped the drop in sales was Xiaomi, which saw strong sales of its more affordable Redmi devices in international markets.

The most popular worldwide smartphone vendor, Samsung, recorded a 22.7% decline in Q1, though managed to retain the top spot with a market share of 18.5%.

Gupta said that despite the fact that "COVID-19 negatively impacted Samsung's smartphone sales during the quarter, (...) the decline could have been much worse". 

"Its limited presence in China and the location of its manufacturing facilities outside of China prevented a steeper fall," he said.

Advertisement - Article continues below

The company with the second-largest global smartphone market share, Huawei, recorded the worst performance among the five top-selling smartphone vendors during the three-month period. Sales of its smartphones fell by over a quarter (27.3%) compared to the previous year.

Gupta predicts that 2020 will continue to be "a challenging year" for the company: "It has developed the Huawei Mobile Service (HMS) ecosystem, but with the lack of popular Google apps and Google Play store, Huawei is unlikely to attract new smartphone buyers in international markets," he said.

When it comes to other vendors, Apple's iPhone sales fell by less than 8.2%, totalling 41 million units shipped, while Oppo experienced drop in sales of 19.1%. 

In late March, Apple began limiting online iPhone purchases to just two of the same models per person. However, the restrictions were short-lived and have been since lifted.

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now

Apple grew 32% YoY in China's shrinking phone market due to strong performance of iPhone X

Komentar

Postingan populer dari blog ini

3.5mm to 2.5mm headphone cable for AKG K545 K490NC 5N single crystal copper earphone upgrade line

Blackview BV9600 Waterproof Rugged Smartphone Helio P70 19:9 FHD AMOLED Cellphone 4GB+64GB Android 9.0 Outdoor 4G Mobile Phone

Global Version Huawei Mate 20 6GB 128G Smartphone 6.53 inch Mobile Phone Kirin 980 NFC Kirin 980 Octa Core EMUI 9.0 4000mAh