OnePlus phones: A history of the companyâs entire lineup so far
In late 2013, two former Oppo employees started a new smartphone brand called OnePlus. Their vision was to make OnePlus phones the devices that ticked off every box Android fans needed: great design, powerful specs, the fastest and leanest software, and a low price. The dream became a reality in 2014 with the launch of the OnePlus One.
Since then, OnePlus has moved up from its humble beginnings as an online-only niche smartphone maker to a literal global powerhouse. When you take a step back and realize it's only been six short years it really is quite the achievement.
With the launch of the newest OnePlus phones right around the corner, we thought we would lay out a thorough history of each major OnePlus device. From the OnePlus One to the OnePlus 7T Pro, they are all here.
Editor's note: To keep things concise, we'll be sticking to the core OnePlus phones. There have been subtle variants of some of the company's devices that just aren't unique enough to spend too much time on.
OnePlus One: The OGIt wouldn't be surprising if every smartphone brand that's started since 2014 has brought up the OnePlus One at meetings as an example of what they want to do. You couldn't ask for a more successful launching pad for a brand. Simply put, all future OnePlus phones will be forever compared to this one.
All in all, the One wasn't too different from other Android phones of its time. However, it had a few things going for it that set it apart. The first is the software, which was, at launch, the Android-based Cyanogen OS, which forked off from the popular custom ROM known as CyanogenMod. Cyanogen OS was lean and developer-friendly, making it appealing to both Android tinkerers as well as general users who appreciate a bloat-free experience.
Related: The original OnePlus One review from Android Authority
Another unique aspect of the One was the price. The phone started at just $299, which was incredibly cheap when you factor in that it came with the latest Snapdragon 800 processor. When you combined that with the stunning design of the device (that Sandstone back!) you had a 2014 Android enthusiast's dream machine.
When the One first launched, OnePlus took the unorthodox route of selling it via an invite system. To buy the phone — which could only be purchased online — you needed a unique one-time-use invite code. The company seeded out a small batch of original codes to prominent members of its then-small community. After buying the One with those codes, those people would then get a new invite code they could share. Those invite codes would then turn into a new invite code and on it would go.
While this left a lot of early fans frustrated, it had two incredibly positive effects for OnePlus: it helped balance supply and demand for the very young company, as well as build buzz for the device. The invite code system ensured that if you owned a OnePlus One, you were somebody.
Although exact sales numbers for the OnePlus One are hard to come by, the company did divulge that it had sold over a million OnePlus phones by the end of 2014. This is pretty remarkable when you learn that OnePlus only anticipated selling 50,000 units of the One.
OnePlus One fast facts:By the end of 2014, OnePlus found itself with a problem: it had gotten too big too fast. Now, this is a problem that most companies would love to have, no doubt, but it was still a problem. It was likely at least partially why the OnePlus 2, launched in July 2015, is generally regarded as the weakest of all the OnePlus phones.
Since the company didn't expect to push over a million units of the OnePlus One, it likely didn't expect a ton of media and industry scrutiny on its follow-up. Thus, the OnePlus 2 is essentially a subtly updated version of the OnePlus One, complete with the Sandstone back and a similar body shape.
Related: The original OnePlus 2 review from Android Authority
As one would expect, the OnePlus 2 came with the usual upgrades: the newest Snapdragon 800-series processor, a bigger battery, a better display, higher-grade cameras, a fingerprint sensor, more speakers, etc. However, the base model didn't come with more RAM or more internal storage and also removed NFC support for some reason. To top it all off, the entry price for the phone went up to $329.
OnePlus also kept the invite system for the launch of the OnePlus 2, which this time backfired. Since many early adopters had only just gotten their hands on the OnePlus One after a long wait, they had no intention of going through the invite troubles again for the newest of the OnePlus phones.
Still, this didn't stop the OnePlus 2 from selling well. By August of 2015, the company admitted it had received over 2 million reservations for the device. Even if only half of those reservations turned into sales (which is very likely), the OnePlus 2 probably outsold the OnePlus One.
Regardless, the company did learn it needed to change up the game if it was going to continue to grow.
OnePlus 2 fast facts:In the Fall of 2015, rumors were ramping up that OnePlus was going to imminently release a third smartphone (with the OnePlus 2 being the first that year). OnePlus co-founder Carl Pei downplayed the rumor by saying there would only be one flagship phone from OnePlus in 2015.
Enter the OnePlus X, which — true to Carl Pei's word — is decidedly not a flagship device. Released at the end of October 2015, the X is unique amongst all other OnePlus phones as it is the only one so far to not be geared as a premium smartphone.
Related: The original OnePlus X review from Android Authority
The OnePlus X had the Qualcomm Snapdragon 801, the same chipset in 2014's OnePlus One. It had 3GB of RAM, 16GB of storage, and cut various corners in the hardware design to keep the price down. Essentially, the device was a reformatting of the One that the company could sell for even less cash — the OnePlus X started at $249, $50 less than the entry-level variant of the One.
Considering that the OnePlus 2 had only just been released — and only cost $70 more — and the OnePlus One was still available in many areas of the world, the OnePlus X had a difficult time finding a large audience. Although OnePlus never divulged any sales numbers for the X, we can infer that the phone didn't do that well based on the fact that the "X" line never continued.
Still, history looks back very kindly on the OnePlus X. With the success of phones like the Google Pixel 3a and the anticipated iPhone SE 2, the OnePlus X was kind of ahead of its time. There are rumors that there could finally be a follow-up to the OnePlus X in 2020, with the rumored device possibly launched as the OnePlus Z. We'll need to wait and see what the company has planned!
OnePlus X fast facts:Although OnePlus had one bona fide hit smartphone under its belt with the OnePlus One, the OnePlus 2 and OnePlus X failed to replicate the same love. While the OnePlus 2 likely sold better than the One, it didn't see the same positivity from the media and OnePlus' ravenous fanbase, and the OnePlus X was more of a one-off experiment than anything else.
Enter the OnePlus 3, the company's first total rethinking of what a OnePlus smartphone looks, feels, and functions like. Taking some design cues from the incredibly popular HTC One M7 and One M8 from a few years prior, the OnePlus 3 had a classy-looking metal chassis, some sexy rounded corners, huge bumps in internal specs, and, possibly best of all, no invite system nonsense to hinder buyers from getting it.
Related: The original OnePlus 3 review from Android Authority
If the OnePlus 2 was a stumbling block and the OnePlus X was a fun little side project, the OnePlus 3 was the true follow-up to the OnePlus One: the return of the flagship killer.
OnePlus also used the OnePlus 3 to correct some of its earlier mistakes. It brought back NFC support and fixed up compatibility issues the OnePlus 2 saw with its USB-C port. It also enhanced the fingerprint scanner, which was a sore spot for users with the OnePlus 2.
One of the only huge criticisms of the device is that, for some reason, OnePlus decided to make the battery smaller than the one in the OnePlus 2. This was a curious move, but it wouldn't take long for the company to fix that error (see the next section).
Sales numbers are, as usual, hard to come by with the OnePlus 3. Even if we had them, though, they wouldn't tell the whole story since the device was discontinued only five months after its launch due to the release of the next phone on this list.
OnePlus 3 fast facts:The OnePlus 3 launched in the middle of June 2016. Only five months later, in November, the company announced a refresh of that device known as the OnePlus 3T. This was the first time the company had ever released two flagship smartphones in one year.
The OnePlus 3T looked almost exactly like the OnePlus 3 but featured a few upgrades that made it overall a better device. The processor got a slight upgrade to the Snapdragon 821 and the battery got a pretty large upgrade to 3,400mAh — 400mAh more than the one in the OnePlus 3.
Related: The original OnePlus 3T review from Android Authority
The 3T also added a more premium variant with 128GB of internal storage and an upgraded selfie camera. Overall, though, the OnePlus 3T was just a simple tweaking of the OnePlus 3.
Although the 3T was a terrific phone, diehard OnePlus fans were miffed by its existence as many of them had literally just bought the OnePlus 3. The company then added insult to injury by discontinuing production of the OnePlus 3 entirely, making it probably the most short-lived phone in OnePlus' history.
If you ignore that, though, the OnePlus 3T was probably one of the best smartphones of 2016. It fixed the very few problems with the OnePlus 3 and still could be bought for a relative bargain at just $439. For comparison, the similarly spec'd Samsung Galaxy S7 started at $669 that year.
Although we don't know much about how many OnePlus 3T units the company sold, the device is frequently cited by fans as being the best device ever from the brand. In fact, there are probably people reading this article right now on a 3T as quite a few people refuse to stop using it as their daily driver!
OnePlus 3T fast facts:After the launch of the OnePlus 3 and the unexpected launch of the OnePlus 3T, people naturally assumed that we'd see a OnePlus 4 in 2017. However, OnePlus surprised us all again by skipping the number four and going straight to five with the OnePlus 5.
Although the company never gave a formal reason for skipping the OnePlus 4, it's likely that it had to do with tetraphobia, a highly prevalent superstition in East Asian culture. Tetraphobia, quite literally, is the fear of the number four. In Mandarin Chinese, the pronunciation of the word "four" is very similar to the pronunciation of the word "death."
Related: The original OnePlus 5 review from Android Authority
Regardless, the OnePlus 5 landed in June 2017 to great reviews and stellar sales. Although the design took a lot of cues from the OnePlus 3 and 3T from the previous year, it had a more minimalistic look with more emphasis on tiny details.
However, the most notable change for the OnePlus 5 was the introduction of two rear camera lenses. Over the entire history of OnePlus phones, the camera system has been a constant sore spot with most critics saying they are sub-par when compared to other similar devices on the market. With the OnePlus 5, the company made its first big attempt to shut down that criticism even going so far as to work with DxO — the French photography company behind venerable reviews site DxOMark — to develop the OnePlus 5's cameras.
With two lenses on the rear, OnePlus came out ahead of a lot of other companies that had yet to introduce flagship phones with multiple rear lenses, including Samsung and Google. Even Apple had only just introduced a multi-lens system the year prior on the iPhone 7 Plus (the vanilla iPhone 7 still had a single rear lens). With a starting price of just $479, the OnePlus 5 undercut the iPhone 7 Plus' entry-tier price of $769 by a huge margin.
OnePlus said that the OnePlus 5 was the fastest-selling phone in its history at that point.
OnePlus 5 fast facts:From the OnePlus One in 2014 to the OnePlus 5 in 2017, all the OnePlus phones shared a similar design. Sure, the Sandstone back disappeared with the OnePlus 3 and the OnePlus 5 gave us a dual rear camera system, but the overall idea of a minimalist design with a physical home button/fingerprint sensor on the front stayed the same.
Not so with the OnePlus 5T. For the first time, the front of the device became all screen and the fingerprint sensor moved to the back. It wasn't the first device to do this by far, but it was a pretty significant jump to make with a "T" model phone. After all, the OnePlus 3T basically looked exactly the same as the OnePlus 3, but now it was easy to tell the difference between the 5 and 5T just with a quick glance.
Related: The original OnePlus 5T review from Android Authority
Of course, we were still years away from a nearly bezel-less experience when the OnePlus 5T landed, so it still had a significantly sized forehead and chin. But now there was so much more room for screen on a device that was, physically, about the same size as the OnePlus 5.
Despite the drastic change in design, the OnePlus 5T didn't differ all that much from the OnePlus 5. It had the same processor (the Snapdragon 835), the same RAM/internal storage options, the same battery, etc. It even had the same price.
OnePlus did have some fun with releasing special editions of the 5T. There was the Star Wars edition to tie-in with the release of Star Wars: Episode VIII — The Last Jedi as well as a Lava Red colorway that you can see at the very top of this article.
OnePlus 5T fast facts:At the end of 2017, Apple unveiled the iPhone X. The phone was the first from Apple to feature a notched display which allowed for nearly bezel-less sides and a very, very small chin. This design idea originated earlier in the year with the Essential Phone and other Android OEMs had quickly jumped on the bandwagon.
The notch was (and still is) a highly controversial design element. With rumors ramping up for the OnePlus 6 in early 2018, fans were concerned that it would also feature a notched display. Sure enough, their concerns became a reality when co-founder Carl Pei told The Verge, "Learn to love the notch," and gave an exclusive first-look at what the notch on the OnePlus 6 looked like.
Related: The original OnePlus 6 review from Android Authority
This initial wave of bad publicity put a huge damper on the PR machine running to promote the OnePlus 6. After the success OnePlus had had thus far, the OnePlus 6 was poised to be a breakthrough for the brand, moving it out of the world of niche smartphones and into the mainstream. This bad press wasn't helping.
Luckily for OnePlus, the initial notch backlash didn't hurt it too much, as the OnePlus 6 was well-received by fans and critics. Our own review of the phone called it "the spiritual successor to the Nexus," which are not words we would use lightly.
In fact, the device sold so well that OnePlus broke its usual silence on company revenue to announce that it sold over a million units of the OnePlus 6 in just one month. That's an astounding achievement for just over four years of the company's existence.
In the end, though, the OnePlus 6 ended up being the opening act for the phone that would truly break OnePlus into the mainstream.
OnePlus 6 fast facts:With the OnePlus 6 being the fastest- and best-selling phone from the company to date, how could it keep growing? Here in the United States, the best way for it to grow would be to finally get a carrier partnership, which would allow US buyers to simply walk into their local shops and buy one.
OnePlus had already made carrier partnerships in other parts of the world, but getting one in the US would truly be a win. As you probably know by now, the company did just that with the OnePlus 6T by partnering up with T-Mobile.
Related: The original OnePlus 6T review from Android Authority
With T-Mobile's help, OnePlus saw even its record-setting sales of the OnePlus 6 obliterated. In fact, CEO Pete Lau said that it sold a stunning 249% more units of the 6T in the US than it did the OnePlus 6.
Without a doubt, the OnePlus 6T marks the turning point for the brand. It's when the company finally stepped out of its original incarnation as an online-only niche OEM to a global company that could actually threaten the likes of Samsung, Huawei, and more.
Even if you ignore all that, the OnePlus 6T was such an amazing device. The move to a barely-there waterdrop notch was a welcome one, and the enhancements to the display, cameras, and internal specs were all good moves — not to mention the debut of the in-display fingerprint sensor. The only thing that really wasn't great about the 6T is that it marks the end of the headphone jack — every OnePlus phone since this one hasn't had the much-loved legacy port.
OnePlus 6T fast facts:With the unbridled success of the OnePlus 6 and 6T, all eyes in the industry were on OnePlus for the inevitable launch of the OnePlus 7 series. It was no secret that the company was steadily increasing the entry-level price of its devices. Would the company keep that trend going and release a phone twice as expensive as the OnePlus One just five years after its debut?
It turns out the answer to that question is both yes and no. That's because OnePlus, for the first time, released two different versions of its flagship: the OnePlus 7 and the OnePlus 7 Pro. The OnePlus 7's price stayed under $600, preventing it from doubling the price of the OnePlus One. The Pro variant, though, flew past the $600 mark, allowing the company to have its cake and eat it, too.
Related: The OnePlus 7 review from Android Authority
However, things got complicated when the company decided to only launch the devices in certain areas of the world. Here in the United States, we couldn't get the OnePlus 7, with only the 7 Pro being available from T-Mobile and even the official OnePlus online store.
Ultimately, it didn't really matter, because the OnePlus 7 ended up being more like a OnePlus 6TT, in that it looked a lot like the OnePlus 6T and only offered some nominal internal upgrades. It was a great phone, certainly, but with T-Mobile still selling the OnePlus 6T, there simply was no reason to have a clone of it on the next shelf over.
In that sense, the OnePlus 7 Pro ends up being the true follow-up to the OnePlus 6T.
OnePlus 7 fast facts:To justify the increase in price, OnePlus knew it needed to make the OnePlus 7 Pro significantly better than the OnePlus 7 — and much, much better than the OnePlus 6T. While the company definitely achieved that, it might have done too good of a job, as the OnePlus 7 Pro was so much better than the OnePlus 6T that it's kind of painted itself into a corner.
Related: The OnePlus 7 Pro review from Android Authority
The OnePlus 7 Pro introduced a few firsts to not only OnePlus phones but the entire smartphone market in general. It was the first commercially released phone to have UFS 3.0 storage speeds and the first with a 90Hz refresh rate on an OLED display. It also was the first phone with a pop-up selfie camera to hit store shelves in the United States. In fact, to this day, the only other phone you can get in the US with a pop-up selfie camera is another OnePlus phone (the horribly named OnePlus 7T Pro 5G McLaren Edition).
The OnePlus 7 Pro was the first phone from the company with a triple-lens rear camera, which helped it earn a high DxOMark score, keeping it in the top ten for months. Oh yeah, and it also had 30W wired charging and up to a ridiculous 12GB of RAM.
All of that and the absolute most you'd pay for a OnePlus 7 Pro on launch day was $749.
Frankly, OnePlus may have overshot things just a bit with the OnePlus 7 Pro. After all, where does it go from here? The OnePlus 7T Pro (and, we assume, the OnePlus 8 Pro) will tell you the answer to that question.
OnePlus 7 Pro fast facts:Interestingly, the "T" series from OnePlus is all out of whack now. Originally, the OnePlus 3T was a nominal upgrade over the OnePlus 3. Then, with the OnePlus 5T and the OnePlus 6T, the company instead introduced wholly new design elements, making the phones drastically different from their predecessors.
Then, with the OnePlus 7, the company made a phone that was essentially a clone of the OnePlus 6T but with some nominal upgrades. In just a few generations, we went from the "T" series being the slight upgrade now to the main series being the slight upgrade over the previous generation. It's like we're in reverse!
Related: The OnePlus 7T review from Android Authority
The OnePlus 7T fits in well with this "backward" system since it features a whole new design as well as upgraded internals as compared to the OnePlus 7. For example, it brings over the triple-lens rear camera system of the OnePlus 7 Pro but in a brand new circular module. It keeps the waterdrop notch of the OnePlus 7, but makes the screen slightly thinner and slightly taller, kind of like the OnePlus 7 Pro's all-screen display. In fact, aside from the new camera module, the OnePlus 7T looks like someone mashed together a OnePlus 7 and a OnePlus 7 Pro, making it the best of both worlds.
Of course, there were the usual internal upgrades, such as the Snapdragon 855 Plus processor, 8GB of RAM for the entry-level option, a larger battery, etc. Overall, though, the OnePlus 7T feels more like what the OnePlus 7 should have been.
Thankfully, OnePlus kept the price for the OnePlus 7T very reasonable at just $599. Eventually, OnePlus lowered the price by an astounding $100, making the OnePlus 7T probably the best value smartphone of 2020 (even though it launched in 2019!).
OnePlus 7T fast facts:Remember how we nicknamed the OnePlus 7 Pro as "the overshoot"? Well, the OnePlus 7T Pro helps prove that point, considering it is a "T" model upgrade that offers only a handful of upgrades over the original 7 Pro.
In essence, the 7T Pro is just a 7 Pro with a slightly bigger battery (we're talking 85mAh bigger) and a slightly upgraded processor (the SD855 Plus as compared to the regular SD855). Really, aside from these minor details, the phones are identical.
Related: The OnePlus 7T Pro review from Android Authority
OnePlus must have realized that the 7T Pro was a bizarre entry in its line because it only made the device available in certain countries. Here in the US, if you wanted an upgrade over the OnePlus 7T, you needed to go to the OnePlus 7 Pro, which, aside from the processor, is still the superior device in almost every respect.
The 7T Pro did, eventually, make its way to the United States in the form of the OnePlus 7T Pro 5G McLaren Edition, which you can get from T-Mobile. As its name suggests, it's a 5G version of the OnePlus 7T Pro with the McLaren color scheme makeover.
OnePlus 7T Pro fast facts:In just a few days, we expect OnePlus to launch the newest entries in its roster, the OnePlus 8 and OnePlus 8 Pro. We already have a decent idea of what to expect from the two devices.
In regards to the OnePlus 8, we expect to see the removal of the waterdrop notch of the 6T, 7, and 7T, and instead we should see a display cutout, similar to the Samsung Galaxy S10 series. We should see 5G connectivity enabled by the expected inclusion of the Qualcomm Snapdragon 865 processor. There should once again be a triple-lens camera system, although a better one than we saw on any of the devices in the 7 series.
Related: The OnePlus 8 series: Everything you need to know
The OnePlus 8 Pro, surprisingly, will likely look incredibly similar to the OnePlus 8. There will probably be the same display cutout, which means no pop-up selfie camera. There will likely be an upgraded rear camera with a fourth lens added as well as the addition of a new OnePlus feature: wireless charging.
Unfortunately, the new Snapdragon processors — as well as 5G connectivity — will likely push these phones into new pricing heights the likes of which we've never seen before from OnePlus. How will that pan out for the company that started just six years ago with a $300 "flagship killer"? Time will tell.
There you have it, the complete history of OnePlus phones until now! Which one was your all-time favorite? Answer the poll below and then hit up the comments!
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